I Is an Other: The Secret Life of Metaphor and How It Shapes the Way We See the World (Paperback)
For lovers of language and fans of Blink and Freakonomics, New York Times bestselling author James Geary offers this fascinating look at metaphors and their influence in every aspect of our lives, from art to medicine, psychology to the stock market.
From President Obama’s political rhetoric to the bursting of the housing bubble, from conversations to commercials, James Geary shows that every aspect of our day-to-day experience is molded by metaphor. Geary takes readers from Aristotle’s investigation of metaphor right up to the latest neuroscientific insights into how metaphor works in the brain. Romeo’s exclamation “It is the East, and Juliet is the sun!” may be one of the most well-known metaphors in literature, but metaphor is more than a device of love-struck poets. As Geary demonstrates, metaphor has leaped off the page and landed with a mighty splash right in the middle of the stream of consciousness.
Witty, persuasive, and original, I Is an Other explores metaphor’s effects on financial decision making, effective advertising, leadership, learning, and more.
James Geary is the author of Geary’s Guide to the World’s Great Aphorists and the New York Times bestseller The World in a Phrase.
“In his fine new book, James Geary [shows that] metaphors are not rhetorical frills at the edge of how we think. They are at the very heart of it.” — David Brooks, New York Times
“Smart fun for anyone fascinated by the play of language. . . . Geary traces the history of [metaphor] from Aristotle to Elvis.” — Washington Post
“The author further manages to weave together a fascinating amount of information. . . . I Is an Other really shines when it focuses on the simple yet profound . . . you’ll never look at a metaphor the same way again—metaphorically speaking.” — New York Journal of Books
“Geary . . . succeeds in making the case that metaphor is the meat of language and not a sauce.” — Wall Street Journal
“This book is a prism, refracting the white light of language into a kaleidoscopic celebration of its images and etymologies.” — Ben Schott, author of Schott’s Original Miscellany and Schott’s Almanacs
“This book is for everyone interested in the subtle operations of language and thought....I is an Other is one of those ‘must-read’ books for this year, for any year. It deserves a wide audience, and it will find one.” — Jay Parini, Professor of English and Creative Writing, Middlebury College and author of Promised Land: Thirteen Books that Changed America
“Sherlock Holmes could glance at a bowler hat and tell that its owner’s wife had ceased to love him. In this brilliant book about metaphor James Geary is no less astonishing....You’ll scarf down every page of I Is an Other and then ask for more.” — Michael Dirda, Pulitzer Prize-winning critic and author of Book by Book and Classics for Pleasure
“Enchanting...It is [its] playful celebration of meanings that makes this book optimistic. And though the subtitle has a whiff of conspiracy about it, the sheer ubiquity of metaphor in everyday life makes the book feel urgent....addictive...Geary writes with clarity and power.” — The Independent
“An illuminating study of metaphor in all its guises…Required reading for anyone with even a passing interest in language.” — Time Out London