What Is Your One Sentence?: How to Be Heard in the Age of Short Attention Spans (Paperback)

What Is Your One Sentence?: How to Be Heard in the Age of Short Attention Spans By Mimi Goss Cover Image
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Your "one sentence" is that irreducible part of your message that you want your audience to remember. A good sentence stops people in their tracks. It surprises them. It makes them think. And in today's age of information overload and short attention spans, getting your point across is more important and more difficult than ever.

What Is Your One Sentence? will help you be a better communicator-fast. Mimi Goss teaches her unique One Sentence Method, which shows you how to distill your message into one sentence that captures your listeners' attention, moves your ideas forward, focuses the problem, and helps you achieve your goals. You'll learn to:

  • Use the one sentence approach to tackle complex messages
  • Take five simple steps to find one sentence that launches a dialogue
  • Identify the basics of a memorable one sentence
  • Speak in an authentic voice

    Whether you're teaching kindergartners, pleading for your life, or presenting the budget to Congress, What Is Your One Sentence? provides exercises and examples, looks at the psychology of communication, and takes you through a step-by-step process to find your core message and craft that one memorable sentence to hook listeners and keep them engaged.

About the Author

Mimi Goss is the president of a communications consulting corporation that specializes in showing people how to identify and best communicate their messages. She also teaches at Harvard University's John F. Kennedy School of Government.

Product Details
ISBN: 9780735204638
ISBN-10: 0735204632
Publisher: Prentice Hall Press
Publication Date: April 3rd, 2012
Pages: 272
Language: English