Accounting for the Numberphobic: A Survival Guide for Small Business Owners (Paperback)

Accounting for the Numberphobic: A Survival Guide for Small Business Owners By Dawn Fotopulos Cover Image
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As a small business owner, having knowledge of crucial numbers is the most important tool you can equip yourself with to survive today's competitive marketplace. If you're not a numbers person, Accounting for the Numberphobic is to the rescue

Why do so many business owners dread looking at the numbers? Financial statements, ledgers, profit and loss reports--many avoid these and treat them like junk mail and phone solicitors. Nevertheless, it's true--you're not a numbers person. How can you learn to make sense out of all this Greek?

This easy-to-follow guide demystifies your company's financial dashboard: the Net Income Statement, Cash Flow Statement, and Balance Sheet. The book explains in plain English how each measurement reflects the overall health of your business--and impacts your decisions.

In Accounting for the Numberphobic, you will discover:

  • How your Net Income Statement is the key to growing your profits;
  • How to identify the break-even point that means your business is self-sustaining;
  • Real-world advice on measuring and increasing cash flow;
  • What the Balance Sheet reveals about your company's worth;
  • And much more

Don't leave your company's finances entirely in the hands of a third-party accounting service or an employee who is only loyal to the highest paycheck. Knowing the numbers yourself isn't just about seeing how your company is doing, it's about knowing where it is going--and guiding it toward the highest profits possible.

About the Author

DAWN FOTOPULOS is founder of Best Small Biz, an award-winning blog and resource site for small-businesspeople. A former banker, she is currently an Associate Professor of Business at The King's College in Manhattan.

Product Details
ISBN: 9780814434321
ISBN-10: 0814434320
Publisher: Amacom
Publication Date: September 3rd, 2014
Pages: 272
Language: English