The Greenhouse Approach: Cultivating Intrapreneurship in Companies and Organizations (Paperback)

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Description


To succeed, modern businesses need to foster the creativity of their staff; they need to provide an environment that promotes constant innovation.

Intrapreneurship, which harnesses the entrepreneurial drive within an existing organization to foster new ideas and creative thinking, gives companies the problem-solving edge to succeed in an ever-changing world. To stay on top, companies need to empower all their employees -- their rebels, their trend spotters, their communicators, their researchers -- to find and implement new ways of operating.

The Greenhouse Approach shows how companies and organizations can use creative thinking to reimagine current norms and structures and develop a culture of intrapreneurship, equipping them with the tools to anticipate and adapt to change.

About the Author


Chitra Anand is an award-winning communications and marketing executive with over twenty years' experience in the technology industry. She has spent time as the head of communications for Microsoft Canada, director of marketing at Telus Corporation, and director of operations at OpenText. She lives in Toronto.


Product Details
ISBN: 9781459742857
ISBN-10: 1459742850
Publisher: Dundurn Group
Publication Date: February 5th, 2019
Pages: 192
Language: English