The Ritual Effect: From Habit to Ritual, Harness the Surprising Power of Everyday Actions (Hardcover)

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The Ritual Effect: From Habit to Ritual, Harness the Surprising Power of Everyday Actions By Dr Michael Norton Cover Image

The Ritual Effect: From Habit to Ritual, Harness the Surprising Power of Everyday Actions (Hardcover)

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In the bestselling tradition of Charles Duhigg’s The Power of Habit and Angela Duckworth’s Grit, a renowned social psychologist demonstrates the power of small acts—and how a subtle turning of habits into rituals can add purpose and pleasure to life.

Our lives are filled with repetitive tasks meant to keep us on track—what we come to know as habits. Over time, these routines (for example, brushing your teeth or putting on your right sock first) tend to be performed automatically. But when we’re more mindful about these actions—when we focus on the precise way they are performed—they can instead become rituals. Shifting from a “habitual” mindset to a “ritual” mindset can convert ordinary acts from black and white to technicolor.

Think of the way you savor a certain beverage, the care you take with a particular outfit that gets worn only on special occasions, the unique way that your family gathers around the table during holidays, or the secret language you enjoy with your significant other. To some, these behaviors may seem quirky, but because rituals matter so deeply to us on a personal level, they imbue our lives with purpose and meaning. Drawing on a decade of original research, Norton shows that rituals play a role in healing communities experiencing a great loss, marking life’s major transitions, driving a stadium of sports fans to ecstasy, and helping us rise to challenges and realize opportunities.

Compelling, insightful, and practical, The Ritual Effect reminds us of the intention-filled acts that drive human behavior and create sur­prising satisfaction and enjoyment.
Michael Norton is the Harold M. Brierley Professor of Business Administration at the Harvard Business School. He has studied human behavior as it relates to love and inequality, time and money, and happiness and grief. He is the author of The Ritual Effect and the coauthor—with Elizabeth Dunn—of Happy Money: The Science of Happier Spending. In 2012, he was selected by Wired magazine as one of “50 People Who Will Change the World.” His TEDx talk, How to Buy Happiness, has been viewed nearly 4.5 million times. He is a frequent contributor to such publications as The Wall Street Journal, The New York Times, and Scientific American, and has made numerous television, radio, and podcast appearances.

Product Details ISBN: 9781982153021
ISBN-10: 1982153024
Publisher: Scribner
Publication Date: April 9th, 2024
Pages: 288
Language: English
“An eye-opening window into why we swear by certain routines—and how we can build more enriching ones.”
Adam Grant, #1 New York Times bestselling author of Hidden Potential and Think Again, and host of the podcast Re:Thinking

“Fascinating…Featuring lively storytelling and cutting-edge science, The Ritual Effect sticks with you.”
—Charles Duhigg, New York Times bestselling author of The Power of Habit and Supercommunicators

“A masterclass…opens our eyes to the rituals we already perform—and the ones we can choose to create—which have the remarkable power to infuse the mundane with meaning and emotion.”
—Angela Duckworth, #1 New York Times bestselling author of Grit

“Endlessly fascinating…will stir you to see your beliefs and relationships with fresh eyes.”
—Daniel H. Pink, #1 New York Times bestselling author of The Power of RegretDrive, and When

“Masterfully shows that, from the religious to the secular, rituals in your life play a central role in reaping full value from each moment.”
—Arthur C. Brooks, Professor, Harvard Kennedy School and Harvard Business School, and #1 New York Times bestselling author of From Strength to Strength

“A witty, thought-provoking guide…If you want to understand and harness the psychological power of rituals to live and think better, this is the book for you.”
—Laurie Santos, Chandrika and Ranjan Tandon Professor of Psychology at Yale University and host of The Happiness Lab podcast

“Illuminating and inspiring…The Ritual Effect gives readers new insights into the everyday actions that shape our lives.”
—BJ Fogg, New York Times bestselling author of Tiny Habits: The Small Changes That Change Everything