The Demand for Life Insurance: Dynamic Ecological Systemic Theory Using Machine Learning Techniques (Paperback)

The Demand for Life Insurance: Dynamic Ecological Systemic Theory Using Machine Learning Techniques Cover Image
$59.99
Add to Wish List
At Distributor - We Can Usually Get It in 3-8 Days!

Description


Explores the new theoretical/methodological framework with machine learning technique to understand the demand for life insurance;

Surveys the existing literature covering life insurance and understanding its adoption rates

Offers practical findings and implications for financial planners

About the Author


Wookjae Heo is an assistant professor of Consumer Affairs at the South Dakota State University, USA. Prior to earning a PhD from the University of Georgia, USA, he had worked for a marketing consulting firm and received a MA Degree in Consumer Sciences from Seoul National University, South Korea. His main research interest is broadly about consumer behavioral intervention, financial stress on consumer behavior, demand of life insurance, and data mining/data analysis in consumer research.


Product Details
ISBN: 9783030369057
ISBN-10: 3030369056
Publisher: Palgrave Pivot
Publication Date: December 28th, 2020
Pages: 163
Language: English