Browse Books: Business & Economics / Public Relations

Narrative and Numbers: The Value of Stories in Business (Columbia Business School Publishing) Cover Image
Narrative and Numbers: The Value of Stories in Business (Columbia Business School Publishing) (Hardcover)
By Aswath Damodaran
$29.95
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The Edward Bernays Reader: From Propaganda to the Engineering of Consent Cover Image
The Edward Bernays Reader: From Propaganda to the Engineering of Consent (Paperback)
By Edward Bernays
$19.95
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The Business of Persuasion: Harold Burson on Public Relations Cover Image
The Business of Persuasion: Harold Burson on Public Relations (Hardcover)
By Harold Burson
$30.00
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Public Relations: The Profession & the Practice Cover Image
Public Relations: The Profession & the Practice (Paperback)
By Dan L. Lattimore, Otis W. Baskin, Suzette T. Heiman
$185.75
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Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Cover Image
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis (Paperback)
By Molly McPherson
$19.95
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Crystallizing Public Opinion Cover Image
Crystallizing Public Opinion (Paperback)
By Edward Bernays, Stuart Ewen (Introduction by)
$15.95
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Analysts on Analyst Relations Cover Image
Analysts on Analyst Relations (Paperback)
By Robin Schaffer, Sven Litke (Preface by), Efrem G. Mallach (Introduction by)
$6.99
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Cases in Public Relations Management: The Rise of Social Media and Activism Cover Image
Cases in Public Relations Management: The Rise of Social Media and Activism (Paperback)
By Patricia Swann
$110.00
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The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly Cover Image
The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (Paperback)
By David Meerman Scott
$24.00
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Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds Cover Image
Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds (Hardcover)
By Mark W. Schaefer
$29.99
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Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication Cover Image
Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication (Paperback)
By Janis Teruggi Page, Lawrence J. Parnell
$100.00
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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising Cover Image
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising (Paperback)
By Ryan Holiday
$14.00
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