Political Polling (Kobo eBook)

Political Polling By Jeffrey M. Stonecash Cover Image
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Information is crucial for candidates in political campaigns. This book, written by someone who has polled for 23 years, first focuses on the process of acquiring information during a campaign through polling. The book describes how to write questions, draw samples of voters, and conduct calling. The second major concern of the book is how to analyze results, and then interpret and present results in a way that will contribute to forming a strategy for a campaign. The book deals with the issues of biased questions and results, and why it is of no value to candidates to engage in such practices.

Product Details
ISBN-13: 9781461722359
Publisher: Rowman & Littlefield Publishers
Publication Date: July 25th, 2008